Estimate value.
Promise no miracles.

A tool for pilot design and public discussion. Measured inputs, external coefficients, assumptions and outputs stay visibly separate.

Scenario, not forecast

Adjust three hypotheses. Results show what might happen only if the project’s effect is confirmed in a comparative study.

35%
1.25 pp
10%
281additional sustained quits
48potential premature deaths averted
344potential life-years saved
504potential QALYs gained
6.4 m RUBpotential 10-year gross compulsory-insurance offset

643,233 × 35% × 1.25% × 10% = 281

Deaths and life-years are expected lifetime cohort effects, not a one-year result. The offset is neither profit nor a guaranteed cash saving. Health coefficients are transferred from a US Tips campaign model and have not been validated for Russia.

A calculation,
not a number from a paper.

4,659,653 adults × 13.804% estimated current smoking × 35% assumed effective reach × 1.25 percentage-point assumed additional quit attempts × 10% assumed 12-month conversion = 281.4 scenario sustained quits.

  1. PopulationPetrostat ↗ and Rosstat 2024 health survey ↗
  2. Campaign hypothesesTips impact study ↗ informs sensitivity, but is not transferred as Russian effect.
  3. Health coefficientsXu et al. ↗; external US model, not validated for Russia.
  4. = 281.4scenario sustained quits; only a local comparative evaluation can estimate the actual effect.

Four kinds of number

Measured

Population, smoking, insurance

Petrostat, Rosstat 2024 health survey and the St Petersburg compulsory health insurance fund.

Assumption

Reach and project effect

Pre-specified before the pilot and replaced with local estimates after comparative evaluation.

External model

Health per sustained quit

US Tips evaluation coefficients. Transfer to Russia limits precision.

Output

Scenario range

Not an actual lives-saved count or performance report.

Pilot first.
Attribution second.

  1. 01Pre-specify assumptions, outcomes and analysis.
  2. 02Use a control group or stepped geographic rollout.
  3. 03Separate exposure, support use, quit attempt and 12-month abstinence.
  4. 04Count participants lost to follow-up as smoking in the main analysis.
  5. 05Recalculate QALYs, offset and cost per quit from the actual budget.