Trust is built
through process.

Before each new release, principles become checklists, versioned materials and named reviewer accountability.

01

Four layers per frame

  • What is literally visible
  • What science supports
  • What cannot be inferred
  • What action is available
02

Double medical review

Public priority medical claims are checked by a relevant clinician and an independent scientific editor.

03

Consent as a process

Future subjects choose identity, channels and assets, preview the final story and can request removal from controlled channels.

04

No measurement substitution

Exposure, comprehension, help-seeking, quit attempt and 12-month abstinence remain separate outcomes.

Nothing sensitive goes live automatically

  1. Real storiesNot until the protected Russian data perimeter, separate permissions and withdrawal test are complete.
  2. Medical recordsNot until identifiers are redacted and health-data publication is specifically authorised.
  3. Deceased peopleA family member’s permission alone is insufficient; each case needs legal and ethical review.
  4. Analytics and adsNot before a data map, cookie scan and active consent for non-essential technology.